Router Travel and Tour, a travel agency that specializes in providing customized travel itineraries, approached our team with a challenge.Their current website was outdated and difficult to navigate, which was causing a significant number of potential customers to leave the site without booking a trip.
The company wanted to revamp their website to better showcase their services and make it easier for customers to book trips.
To address these issues, the design team conducted a thorough analysis of the company’s target audience and competitors. The team discovered that most travel agency websites were cluttered and difficult to navigate, which was a major pain point for customers.
To solve this problem, the design team decided to prioritize simplicity and ease of use in the new website. They chose a clean, and simple layout with a bold company color scheme to make the site standout among other websites.
The homepage features a full-width background image of a beautiful landscape, with the company’s logo and main navigation menu prominently displayed at the top of the page. Below the hero image, customers can find a clear and concise overview of Router Travel and Tour’s services and a call-to-action button that directs them to a page where they can begin creating their customized itinerary.
The design team also made sure to include an easy-to-use booking system on the website. Customers can select their desired travel dates, destination, and type of trip, and then proceed to the checkout page where they can enter their personal information.